Bloggers, Ensure You Are Your Authentic Self

Writing articles for your newsletter, blog or even on social media needs to be authentic and original material from you. Not copy and paste from someone else unless you have sought permission and give due credit. Your thoughts and words are what really counts to ensure you are your authentic self.

Permission is usually needed to include copyright material in a book or other publication. People using copyright material usually need to make sure the creators are attributed and that they do not use the material in a way that might be damaging to the creator’s “honour or reputation”.

Copyright laws are broadly similar from country to country, but if the material you are editing is going to be published overseas, your writer or publisher should not assume that copyright will apply in exactly the same way as here in Australia, specific advice from a solicitor in private practice with the relevant expertise may be needed. The moment an idea or creative concept is documented, on paper or electronically, it is automatically protected by copyright. Because it is automatic in Australia, there is no official registry or application process for copyright protection.

Copyright protection is provided under the Copyright Act 1968 and gives you exclusive rights to license others in regard to copying your work, performing it in public, broadcasting it, publishing it and making an adaptation of the work. Rights vary according to the nature of the work. The moment an idea or creative concept is documented, on paper or electronically, it is automatically protected by copyright. Because it is automatic in Australia, there is no official registry or application process for copyright protection.

Copyright protection is provided under the Copyright Act 1968 and gives you exclusive rights to license others in regard to copying your work, performing it in public, broadcasting it, publishing it and making an adaptation of the work. Rights vary according to the nature of the work but remains valid for 70 years from the date of publication or the death of the author.

See more information on the Government website.

So how do you come up with fresh new content over and over again? Put your thinking cap on and the ideas will come! I have a content marketing schedule mapped out for the year on a month by month basis which gives me a clear indication on my target topic for that month which eventually becomes the topic of the monthly newsletter. Throughout that month, I am collecting ideas, articles that are akin to my topic and researching so I can rewrite the topic in my own words at the appropriate time.

An excellent source for gaining insights from team members directly connected to your buyers and customers can reveal priceless ideas for effective content marketing. Tapping into frontline employees is particularly useful as they are at the coal face of your business. A few ideas on that:

  • Sales – What are the most common objections and counters that work?
  • Customer Service – Common product or service issues, product feature ideas and both complaints and areas your business excels can provide really useful ideas.
  • Surveys – ask your customers
  • Invite Guest Bloggers – this needs to be handled carefully but a great way to interact with others that form part of your business. Think about contractors or suppliers.

If there is a particular business or website that has like-minded thoughts to your own then you can always gather RSS Feeds from them just as the stimulation for your own original works. If this sounds too difficult, you can always outsource your writing for original content to a copywriter. There are many writers offering unique articles that will sell them for a nominal fee.

If you are unsure your not breaching copyright, then there is a great website you can use for free to scan for any breaches, ensure there was no plagiarism and your content is truly your authentic self. Google will certainly love your original content too.