E-Marketing – The Truth About Compliance
When selecting a program to deliver your E-newsletters and other bulk emailing services, be aware that numerous programs available are derived from United States and therefore comply with US Spam Laws. In Australia, we have different regulations that are relevant for the manner in which we do business here. It is acceptable to send emails to generic email addresses and for your contacts to receive an email without specific request. If your client hands you their business card, they are basically giving consent to receive mail. They also have the option of unsubscribing if they wish – the unsubscribing is a must for compliance.
Another consideration is the importing of your contacts into a US based program i.e. Mail Chimp or Constant Contact. Did you realise that the generic email addresses (admin@, sales@, info@ etc) will bounce if your do a bulk import of contacts? Whereas, using an Australian based program like V-Message, they will allow these contacts to receive your mail.
I highly recommend V-Message for my bulk emailing clients as it is very economical way to stay in contact with your clients, there is a lot of functions that will allow your business to grow:
seminar invites with auto response
numerous templates for specific industries
email series that save you time
administrator in Brisbane that can attend to your issues on the same day
online booking service
Can install a ‘subscribe here’ link on your website to assist in managing your database
Can start your e-marketing within 24 hours
When choosing a program to deliver your online marketing, please also consider if the cost is the same for a US or Australian host, then wouldn’t you want an Australian to have your business? V-Message delivers on all grounds. However, I have also had excellent results with Constant Contact (about $30/th) and Mail Chimp which is free or $10/mth for autoresponders. Both very easy to use programs from customising templates to importing contacts. All email programs should have reporting function available as well so you can monitor who opens, who unsubscribed and what links they were looking at etc.
Talk to me about the possibilities for your business marketing plan.