Finding Success In Your Social Media
Successful social media campaigns rely on content marketing for much of their impact and lead generation abilities. If you’re looking for new ways to make your social media marketing strategies work harder for your company, you need to embrace some of these powerful strategies for improving the results. Here’s just a few golden rules to success in your social media.
1. Make it personal
Customers and prospects respond better to relevant content than they do to generic messages that don’t speak to them, not shouting either. Make it personal by addressing the audience directly using words such as “you” and “your” and try to address issues that you know your target audience cares about.
2. Make it frequent
Sometimes it may feel like you are constantly sending your message out to your followers, and perhaps you’re starting to think that it may be too much. In fact, whatever your topic, you probably aren’t posting about it enough. You need to vary the message so you’re not sending the same thing every time. Remember that it doesn’t have to be all you content. Find other content your audience is interested in and share that.
3. Be the solution they want
You will get a better result by answering questions (refer to your FAQ if needed) thus becoming a solution based campaign. Give educated advice on tips and tricks towards a more efficient business.
4. Be time specific to act
Many successful social media campaigns include an urgent call to action. Whether it’s an offer with a limited quantity, a short expiration or a requirement to be among the first to sign up, creating a sense of urgency is one of the most successful social media marketing strategies.
5. Encourage sharing
Ask your followers to share your post with their friends and their friends’ friends. Make the campaign witty, useful or thought provoking so they will want to share it. Don’t forget to repay the favour by sharing some of your most important followers’ posts. You might also create a “Friends and Family” promotion that anyone can share.
6. Ask yourself “WIITF ?”
People are used to seeing offers for five or ten percent off, new product introduction sales, or a free iPad and the like, but if you can create an offer that is truly different and remarkable, you will get much more traction. Before you post it, put yourself in the user’s shoes and ask yourself, “What’s in it for me?” If the answer makes you say “WOW!” then you have a winner. If you were the customer, would you want it? Make it all about the customer, not yourself.
Find out the best time to post for your target market so that your campaign hits right at the sweet spot so you can generate more interaction. If your target market is B2B, then the weekend is not the time to be posting your campaign however, if you sell recreational products then of course, weekends are made for you. Likewise, if the target is B2B, then usually mornings, lunch or evenings are best – they actually have work to do in between.
You can certainly throw out an occasional tweet or Facebook post without much budget or thought, but that doesn’t constitute a social media campaign. To be truly successful, you may like to consider a budget that will allow you to develop a more effective campaign. You may also want to put some money behind a few sponsored posts on
the different social media networks you use. Be sure to measure for effectiveness.
For successful social media campaigns, take these tips to heart. The best and most successful social media marketing strategies rely on word of mouth rather than just one or two large influencers. Try to make your campaign so catchy that it spreads like wildfire from friend to friend, and then to their friends’ friends. Word of mouth marketing lasts longer, infects more deeply and spreads further than any other type of marketing. That’s the reason why, if done right, social media marketing is ultimately the best form of inbound marketing for long-term results.