Generalist or Specialist?
All too often we try to be the ‘jack of all trades’ and it’s only natural at times that we want to be in control of our business especially when we are first starting out.
Are you truly a specialist in your field? When we try to do all the tasks involved with running a business, we are really just a generalist and that often means we are stretching ourselves too thin. The clever way to stay focused on the tasks you are the specialist for, is to outsource the other tasks i.e. bookkeeping, social media, marketing, newsletter and more. In Tomothy Ferriss’ book “The 4-Hour Work Week” he explains how you can achieve a work/life balance by making your work transportable and outsourcing as much as possible and feasible – a terrific read. We really don’t need to do all tasks, just have an understanding and appreciation for what is involved and delegate others to aid your business.
So when you are wondering where all those hours are running away each week, ask yourself if you could outsource some of that work and become the Specialist again.