Growing Your Mail List

A solid email list is critical for marketing your business or organization – no brainer there. You can be assured that what you have to say will arrive safely in your customers’, clients’ and suppliers’ inboxes and be welcomed if your list is grown organically via website opt-in or direct contact with your business. But all your ‘friends’ from social media should be part of your mail list

So don’t miss an opportunity to grow your email list.  Here’s a few places to maximise the opportunity for growing that list:

  • At the cash register – when people are making a purchase, that’s a great time to ask them to sign up and ensure you have a form or card ready so people can provide their details 
  • On social media – a day or two before you hit ‘send’ tell your friends that your next newsletter is coming and they won’t get the info or special offer or exclusive invite unless they sign up (unless you have already done that on their behalf).
  • On your business cards – using the other side of your cards to promote your mail list and social media.
  • QR codes on all your documents and signage that takes them directly to the signup page of your website.
  • Website – include signup opportunities on EVERY page of your website.
  • Telephone – just ask the question “would you like to be included on our mail list”. Just think of how many extra sales McDonalds make from asking the question “would you like fries with that”. If you don’t ask, you don’t receive.

For those who need to buy a list, how can they be sure that list is 100% genuine?  I have often received emails from Australian businesses that I’ve not subscribed to and when I respond and ask how I got on their list, any of the following can occur:

1. No response at all.
2. Advise me I can unsubscribe any time (fine but annoying).
3. They purchased a list and I was on it.
4. Occasionally a smarty pants response.

I know I can unsubscribe, and they should have a link to let me do that.  I also remind you of the anti-spam act in our country and the importance of their adhering to it.

Sometimes it’s because they have taken over another company that I was subscribed to, but they never explain that in the email that is sent out to the newly acquired list. How am I (or any other recipient) to know that Company A has sold to Company B? 

And then there are those who just outright spam and do not honour the unsubscribe requests.  Tiger Airways has found out the hard way and were in trouble for this – an expensive action on their part.

I encourage you to protect your lists, be careful how you use them, don’t abuse them and honour any requests for unsubscribing.