Small Business – Small Budget – Small (Marketing) Problem
If you are a start up business with a tight budget, there are many services that HALF DAY PA can assist you with getting your presence out there without breaking the bank.
Did you know there are many websites that will offer a free business directory for you to list you business? By putting a profile on each of these websites, you are getting your name onto Google and your customer’s can find you. Have you put your business on Google Maps? That is a powerful tool that ranks extremely high especially when combined with a couple of reviews. Did you know you don’t have to subscribe to a telephone directory to have your business profile there? If done correctly, it can act as another website for your business without the need for a web designer. However, I do highly recommend the value of a website as your prime marketing online presence.
There are so many freely available websites that will allow you to list your business and therefore create back links to your website. Yellow Pages, local Council, Local Directories, Hot Frog are just the start. Invest a little time to set up your business profile, keep a list and passwords (if applicable) remembering to update when significant changes are made i.e. new phone number etc. It is a great way to extend your market reach without investing big dollars. And who wouldn’t like a bit of free publicity?
Whilst you may be a small business with a small budget there is no reason not to be maximising your marketing through these simple tricks that bring results. I have a list of numerous websites that I could assist your business to get the word out there and be found therefore it’s just a small (marketing) problem for you.