What’s Your Business Worth?
In business we strive for a healthy bottom line, seek to excel in our customer service and thrive on our feedback however, what will this all amount to? What is the true worth of your business? Is it an impressive profit? Is it the new plant and equipment you have just invested in? That may be part of its value, but the true worth is in your database. Yes, that’s right. Your database is THE most valuable tool within your business.
Think about it. Your database is made up from customers that have either bought from you or had contact with your business. Now take them away; what have you got now? Just a pile of books and some fancy tools!
To ensure your business continues to grow, you need to grow your database and feed it regularly with special offers, informative news and customer appreciation. Not sure how? That’s where I can help you.