Why Blogging Is Good For Business
The hardest part of blogging is starting the commitment to commence. We all chase the new customer but it is much easier to nurture the existing customers and have them as your sales manager through your consistent communication with blogs. Understand the concept of content marketing to place value on the blog.
So where do you start? Firstly have your IT guy set up your website to enable blogs or use WordPress or similar programs for this activity and consider setting up an account with a portal like Hootsuite to blast your message through your social media pages. Now start planning. That’s right. All blogging should come with a plan just like any other business activity. Contact me if you want a template plan.
Plan compelling content that will get your readers interested within 3 seconds of reading and keep them coming back for more. A few other tips in writing good blogs:
- Write your blog posts so they’re fast to read and easily understood.
- Write about and choose the right blogging topics that are relevant to your business (without being a sales pitch).
- Delegate different team members or affliated businesses to contribute to create a content creating culture keeping the business’ goals and mission in mind.
- Create compelling headlines using your key words
- Keep the content around 300-500 words and definatley no more than 1,000 words or consider breaking it up into a series of blogs.
- Enhance your blog with images and video
- Maximise your blogs through social media, email signature, other blog websites and your newsletters.
The power of blogging is immense and can drive larger traffic reach to your website when constructed correctly placing your business name and profile at the fore of your customers when considering your product or services.
Like most projects, it doesn’t deliver results over night but over time with constant writing it will be the best investment for your online traffic. When you write a series of in-depth, valuable articles around a topic, Google takes notice. What’s stopping you now?