Blogging Basics for Better SEO
Blogging for your business website can actually be fun but a vitally important part of your digital marketing footprint. But in our time poor life, how do you ensure that you are maximising your digital reach with your blogs? SEO (otherwise known as search engine optimisation) is just as important and really the whole purpose of blogging. They go hand-in-hand together with numerous other SEO tactics to make your website more visible for people who are looking for keyword bands, product or services via search engines like Google or social media.
That is why search engine optimisation is incredibly important for marketers using blogs. When you are optimising your blog posts for keywords is not about jamming in as many keywords into your posts as possible. Write naturally, like you would talk. In fact, you’ll actually be hurting your SEO because search engines will think you’re simply keyword stuffing just for the sole purpose of gaining ranking in an organic search. Don’t even think about it.
The key to using keywords is limit their use to only one or two keywords per blog or no more than 5% of the blog content (but even that is high). The best method I’ve found is to stick to one subject in each blog and don’t drift off that. Then organically, your blog will have those keywords in a natural state and not guilty of keyword stuffing. Include those keywords in your sub-titles too.
Use your chosen keywords or phrases throughout your metadata – that’s the title tag, URL, page title.
Another great tip is the use of Intra-links to relevant pages or other posts on your website (circulating the traffic closely within your website) rather than linking to external website unless absolutely necessary.
The use of photos or graphic images for visual appeal is nice since humans are more attracted to images more so than text. But when use an image, ensure the image and caption are worded to your chosen keyword/phrases for that blog.
Once you have written your blog, spread the word on all your social media accounts – Twitter, Facebook and Google+. I tend not to flood my LinkedIn account with every blog as it is NOT a social media platform for sprouting everything but more so a business platform for the more serious posts whereas Facebook particularly is so busy, it can handle numerous blogs and higher content levels. When you post your blog on Facebook, switch to your personal profile and ‘like’ the post for a greater reach. It’s not being egotistic, it’s being smarter and increasing your digital reach.
Websites with a blog have 434% more indexed pages which means 434% more opportunity for your audience to find you! That’s impressive!
And you may have already it many times, but Google loves fresh content. But for your website that was built months ago, it may not be considered “fresh” in the eyes of Google. It’s static. So to keep it fresh, you need to start blogging away. If you feel that is just slogging, then we need to talk. Whilst blogging is easily managed once your know the basic principles, it is not the complete SEO package and that requires a professional to assist you for maximum results.