Consistent, creative content for real estate
The conversation is very familiar to me; I’ve heard all the excuses. “I’m too busy to blog” or “I don’t know what to write about”. When you are busy running your real estate business, you are literally doing the job of several people at once – between inspections, negotiations, paper work (if you don’t have a PA yet), sorting out your advertising and then finding the next listing. It can be all consuming. Then you are wanting to blog but it’s hard to find the time to think of content, let alone even write it because you’ve got other ‘stuff’ to do.
Here’s some tips that will assist your real estate business and take the stress out of communicating to your database with blogs.
- Become the master of making notes – whether it’s on a note pad, Evernote audio file or Google docs on your phone.
Think about questions your clients may have asked you during an inspection that may help someone else. Think about decorating trends that are raising eyebrows with buyers, maybe there is an issue with vendors that are jeopardising their sale by doing one annoying habit – you get the idea. The main thing is to remember you are a real estate agent – not a dog trainer, a master chef or surfing guru – so keep to the subject if you want to be taken as a serious and professional agent.
- Create a marketing calendar so you are disciplined to your commitment to write and then make a promise to yourself to follow it. Perhaps you could automatically add your blog thoughts to your Google or Outlook Calendar.
- Remember that big is not always better when it comes to blogs. Who has half a day to read your novel? We are all time short so say what you need to say without the waffles – keep them for the breakfast table. Even if you can only write 300 words, the SEO benefits are there and organically those keywords within your blog will attract traffic to your website. Generally I recommend around 500-600 words is sufficient.
- Have someone read your blogs before you publish them because their eyes will see what you can’t. I like to run my blogs through a couple of programs before they are published to ensure they are authentic, there is no spelling and they are formatted correctly. Yes, it is a bit of extra work but then you can always outsource the blogging to a professional like Half Day P/A and take the drama out of the process for yourself. You may want to send through draft ideas on topics you would like covered and then we will create the story in the blog.
- Image is everything and especially in a blog – every blog needs at least one appropriate image. Your own photo images are perfect for this unless just a generic image will be sufficient depending on topic. There is no reason why you couldn’t just utilise one of your listing photos within your blog to create a real, local content. All images need to be labelled (so think keywords) and also add your tags to maximise the SEO benefits and attract web traffic your direction.
- Don’t be selfish, remember to share. That is the whole point of blogging is creating creative content to reach out to target markets – those that are potential customers that your content is relevant to. So once you have published the blog on your website, then consider all the other places:
- Email signature – add a link to your latest blog under your signature
- Social media – Facebook (multiple pages if relevant), LinkedIn (especially within groups), Twitter
- Industry sources
- Contribute to a column in your local paper
Another value add to your blog is that if the article is evergreen i.e. sprucing up your house to sell in winter, and then mark your diary to republish it again next winter. That’s really making your blog work for you.
In summary, publishing consistent creative content takes time and dedication but it doesn’t have to be so hard and stressful. Take those ideas out of your thoughts and onto a digital platform, become the expert in your field and a problem solver for your clients. Call in a professional writer, like Half Day P/A to help you keep us the consistency. We recommend that most agents should be able to have blogs every fortnight and email them to their database and social media to grow relationships with their potential customers and existing ones.
Wouldn’t you rather be out talking to your next potential buyer or seller, or stuck in the office searching for ideas with your next blog?
With real estate having so much traffic on the internet, blogging is an investment in attracting more customers and making you the localised expert.