Maximising LinkedIn

How can a LinkedIn Profile help you in a job search? If you a job seeker or wishing to change positions, your LinkedIn profile might be your best friend.

LinkedIn is a professional social networking site. Recruiters like to use this tool to assist them in finding the right candidate for the job. It can also be used by employers when shortlisting or pre-screening candidates and also after the interview when they are doing their due diligence and referee checks.

LinkedIn is not written like a Resume, but your new professionally tailored and written Resume should be the source document that your LinkedIn Profile will draw its information from. Consistency is the key so make sure your resume and LinkedIn profile agree!

Here are my 5 best tips on making your LinkedIn Profile stand out:

  1. Create a Headline that not only tells the potential employer what you do but how great you are at it. You have a few seconds to capture the reader’s attention. Make sure you capture it with words that reflect your personal branding. Short, concise and accurate.
  2. Regularly revisit and update your profile. You want people to find what you want them to find when they Google search you – and they do! So, make sure what you have written is current and reflects who you are and what you want them to know.
  3. Use your experience and skills section wisely. Make sure you have used keywords so that the right people can find you.
  4. Post a professional photo of yourself. I don’t know about you, but anyone that doesn’t display a photo on their profile, I never look at. It doesn’t have to be a very corporate headshot but it has to reflect you and what you would like people to think when they see you. Choose your photo carefully as it should reflect your future career – headshot only is fine.
  5. Connect with former co-workers. The good old-fashioned way of networking was to introduce each other to our friends, who had friends and they had friends. This applies with LinkedIn we’re just doing it more efficiently and through a modern online presence. If you are going to connect with someone you don’t know, always introduce yourself professionally. Chances are you will find a job through a friend. In fact, some of your co-workers may now be in senior positions. People also hire people they know. So, get out there and connect with everyone you do know.
  6. Follow companies that are akin to your career. If you are following them, they will be watching you.

Once you have updated your LinkedIn profile, now look at your other social media accounts – your next employer will be too.

If you would like to be approached instead of doing the approaching, then LinkedIn is great for that too.