Social Media Marketing Tips

Like it or not, social media is here to stay for quite some time yet so it is immensely valuable as far as ROI for your marketing. Due to its popularity being Australia’s number 1 social media website, many people are presently benefiting from Facebook for being website that they are usually engage with to market their business. In some circumstances, small business owners are using Facebook in lieu of a website. Facebook is proven best choice in the majority of circumstances.  Here is the latest (May 2015) social media statistics for Australia:

  1. Facebook – 14,000,000 usersroi-social-media-marketing-investment-infographic
    2. YouTube – 13,750,000
    3. WordPress.com – 5,800,000
    4. Instagram – 5,000,000
    5. Tumblr – 4,500,000
    6. LinkedIn – 3,550,000
    7. Blogspot – 2,800,000
    8. Twitter – 2,791,300
    9. WhatsApp – 2,400,000
    10. TripAdvisor – 2,100,000

With over 62 million active subscribers on Facebook globally, it definitely has an impact and able to reach not just your targeted audience but also to their connections. So imagine, you are friends with a large organisation i.e. your local Chamber of Commerce or Australian Institute of Management, send out a message with a boost to ‘friends of friends’ then all that large organisation’s contacts will see your post as well. That’s clever marketing and employed by many. For just a few dollars, your boosted post is reaching far more than any newspaper advertisement or other mediums.

To maximise the value of Facebook, your best tip is that you have to create a great profile. You will then have the ability to allure many people to view it. Put as much information on your profile page as possible so more people can learn about you and your business – make it easy for people to understand your business, to contact you and buy from you – since that should be your aim. Ensure you include an image of you; as part of their guidelines you must have a picture in the smaller LHS position. Then add your contact information, your web site address, professional experience, your education or even some testimonials. Look at some of the apps available to also join your mail list or book an appointment etc. Treat it like another website for your business. then ask your business contacts to ‘like’ your page. The more content you have on the page, the more likelihood of people liking your page will be. Who wants to look at a blank wall?  When you build a substantial network of friends, you will be able to raise your marketing efforts fairly rapidly.  I have found that around 200 friends seems to be the magic number to start to get some leverage.

Your LinkedIn profile should also receive the same love and attention. Ensure your profile is complete and people thoroughly understand what your business does, your role in the business and how they can contact you.

Just like anything we do, the more you do it, the better you become. Social media is exactly the same. So the next best tip is to ensure that you are committed to posting regularly. Depending on your business model, posting at least twice a week as a minimum and up to once a day at the most (without being a serial pest). Putting quality content on your social media pages helps with engagement. Write posts that encourage engagement and stimulate comment or feedback. Run a competition and ask them to ‘like and share’ your post.

Be clear on your target market – keep the message appropriate.  If you are using Facebook, it’s alright to be a little comical or light hearted but if you prefer LinkedIn, then remember that is a B2B platform and not for ‘warm fuzzy messages’ or cartoons, photos of your dinner last night etc.

You may also join groups or create your own group. In both LinkedIn and Facebook, you will find several types of groups that you can join.  I prefer to join groups where my prospective clients are talking especially on LinkedIn. Whereas on Facebook, I have two profiles – the business profile and the personal profile – and join appropriate groups for each purpose. I also post according to the audience and therefore keep the personal aspect away from my professional profile without being seen as a robot. Photos of my dogs constantly posted on my business page is so irrelevant unless I wanted to be a dog groomer.

Share your knowledge – When you write a blog on your website, then don’t forget to add this to your Facebook page or LinkedIn; or include RSS syndication to automatically have it added. Remember, that not all your mail list are friends with you on social media but you should encourage them to join you over there too.

Hopefully, this will assist you in getting more ROI for your time and efforts in social media marketing and get your message to a wider audience. I have found a large proportion of my enquiries have come from people whom are aware of my social media presence and over time, we have built a relationship of trust and understanding. They may visit my website for verification then contact me. The important message is that social media is here to stay for some time yet, so you need to adapt and embrace it as it truly can be a powerful marketing tool for your business and an integral part of your success. If you are not sure where or how to utilise social media for your specific business, then there are options available for assistance.