Howcroft Real Estate first approached Half Day PA to produce their monthly market research newsletter since they didn’t have the internal personnel with skills to produce a newsletter with the professional touch, didn’t have the time and inspiration. Their database was being poorly managed. They were not getting open rates about 15% and up to 40% bounces. That is not acceptable!
Now they have a monthly newsletter that goes out right on schedule, their open rates are around 28%, minimal bounces that are self-managed within the program and their clients love the content. The most clicked on link is to his website, appropriately “Properties” which for a real estate agent is exactly what you want.
The Inspirational Business Women’s Network held monthly events in Mackay and needed a method of communication to advise members of their next meeting. Half Day PA was able to offer a cost-effective, timely option with email marketing. This was a great relief to the facilitators that could utilize the extra time to organize events with the peace of mind that their marketing was being attended to.
PROPERTY MATTERS – September 2017 – Howcroft Real Estate, Kawana Island
PROPERTY MATTERS – July 2017 – Howcroft Real Estate, Kawana Island
First National JHPP March 2014 – Mooloolaba First National
First National Mooloolaba – postcard style email
November 2013 – Buying Off The Plan – Morcraft Homes, Sunshine Coast
IBWNM breakfast invite email – Inspirational Business Women’s Network, Mackay
Strategic Solutions – Brisbane – Strategic Solutions Insolvency Agency, Capalaba
Your Home Care July 2017 – Sunshine Coast
VARIOUS NEWSLETTER EXAMPLES and costs (as of August 2016)
Bill Howcroft of Howcroft Real Estate says “it’s about giving not taking from the clients. We are providing information for them through our Property Matters magazine which broadens their knowledge and gives them confidence in the market. We like to consider we are adding great value to their experience with us and our feedback indicates this”
